It also plays a big factor in search results and in the actual product page. In the Apple App Store, the icon is the most dominant marketing asset in browse pages (i.e. The app icon has a profound impact on visitors throughout all areas of the funnel plus, it has a lasting impact on re-engagement since it can act as a reminder for users to open the app when they see it on their smartphone home screens. We researched 500M users to uncover how they behave on the App Store and which asset are the most important ones to drive installs. If you’re interested to learn more about the impact of App Store creatives on user behavior, we got you covered. Optimization: The App Icon’s impact on conversion rates Therefore, app store optimization of your icon is imperative.
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And since 70% of users are decisive ones-those who decide whether to install an app or not within three seconds-your icon may very well be the only thing their eyes will look at during this close, short encounter with your app. Regardless of what journey the user is taking, they will meet the icon in their path: on the featured page, the top charts, the category page, the app of the day, top games, the ‘for you’ page, editor’s choice, the daily list, when exploring, browsing, searching, or being referred. You will find the app store icon across all different pages. Moreover, the icon is the only visual element that sticks with a user after they install the app, as it is on their home screen thus, it impacts engagement/app opens as well. It doesn’t matter if that journey takes the user from a featuring placement straight to your app, from the search result page, or even from an ad on Facebook. The role of app icons in user discoveryĬonsider the icon’s role: it’s the only element that appears throughout the user’s journey. It will explore how significant the icon is to your ASO strategy, the impact it holds over your conversion rates, and the components needed to benefit from a great icon. In this article, we’ll teach you about what is inarguably one of the most crucial parts of your app store optimization (ASO): the app icon. In the case of the app stores, there’s a lot you can do to change and affect that first impression.
A quick glimpse of a mere second at your app can tell so much: What the app used for? What’s the purpose of the app? Do I want any relationship with this app? Why are app icons important in app store optimization? The app icon is your app’s first impression. For paid users that land directly on an app store page from an ad, the app icon is one of the main visual assets they see on the first impression. For organic users that find an app or game through top charts, search, or featuring placements, it appears in every listing. It is the first element that users see when they visit the iOS app store or the Google Play store.Īn app icon is the only creative element that appears throughout the user journey in the app stores. An app icon is a visual representation of your brand or product.
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